The Polk Street Paramount Theater Sign Once Again Welcomes Locals and Tourists To Downtown Amarillo: Center City of Amarillo, Inc. has been working to revitalize downtown and bring the hustle and bustle back . The Tax Increment Reinvestment Zone (TIRZ) was created in order to draw businesses to downtown and the Courtyard by Marriott will inhabit the 10-story Fisk Building located at 724 S. Polk Street, a beautiful historic structure which was built in 1920.  Signs of a retailing comeback are strong on Polk Street these days. New businesses have opened and more are in the planning stages Just as the “talkies” took over vaudeville, the multi-plex trend overtook movie houses like the Paramount.Evidence of the theater was scattered and sold as downtown made way for the 1970s’ version of progress.

The Paramount Theater sign found life in yet another trend — disco.  Club owner Lowell Stapf installed the sign at his Paramount Club at Third Avenue and Osage Street. The Paramount Club, with its trademark two-story jukebox, was just another chapter in the saga of the sign. Fast forward to 2006. Wes Reeves, president of the Amarillo Historical  Preservation Foundation had a dream to bring the Paramount sign back to Polk Street. Reeves is a board member for Center City of Amarillo. He recalled a Southwestern Public Service Company report that showcased nighttime photos of Polk Street, calling it one of the best lit downtowns in the country with enough neon to rival the Nevada cities of Reno or Las Vegas. Through a series of negotiations, Reeves and his historical foundation team persuaded Stapf to sell the sign to the foundation.   It has been totally restored and now once again is a landmark on Polk Street in downtown Amarillo.

Places to shop, dine and party in downtown Amarillo  Fine Mexican Food Full Tequila Bar Abundant Seating - Catering MERCHANTS:  A basic listing here is free thanks  to the sponsorship of Acapulco Mexican Restaurant. Go here to ad your listing.  Downtown Amarillo Merchants Only   Acapulco Mexican Restaurant  727 S. Polk  373-8889  Review Amarillo Dillas   801 S. Polk St.   342-0400 American Convention Center Visitor Gift Shop   401 S Buchanan   374-8474 Best Sales and Rentals   707 S. Polk St.  372-2569 Blue Front Cafe  801 S. Jefferson  372-0659 Burberry's 212 S. Polk St.  322-6300 Center City Furniture   700 S. Polk St.   371-8640 Crush Wine Bar and Deli  701 S Polk Street  418-2011 Ebby's Gifts   500 S. Taylor St.  376-7519 Much More Than Burgers Check Out Our Daily Specials on       FACEBOOK    or      MY SPACE 210 SW 6th Ave                     220 -0841  Furrbies  210 S.W.th Ave.  220-0841 Just Tee's   618 S. Polk St.   379-8337 Local Loan and Pawn   714 SW 10th Ave.   376-4173 Go here to ad your listing.   Downtown Amarillo Merchants Only Martin Tipton Pharmacy   1501 S. Taylor St.   373-2812 Maxor Pharmacy   320 S. Polk St.   324-5200 Napoli's  700 S. Taylor  St.  220-2588 No Dogs Allowed  700 S.W. 10th Ave.  OHMS  619 S. Tyler St.  372-3233 Orient Cuisine  717 S. Fillmore St.  372=6011 Panhandle tickets   401 S. Polk St.   378-3096 Stans Surplus 919 S. Polk St.  376-7899 Stumpy's  721 S.S.16th Ave.  372-15th Ave.  372-5401 Subway  112 W. 6th Ave.  374-7130 Taylors Furniture   919 S Polk St.   376-7899 Thrift City   600 SW 10th Ave.   372-8364 WTAMU Book Store   601 S. Tyler St.   651-8200   Go here to ad your listing.    Downtown Amarillo Merchants Only

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